As a bonus, here are Ultimate User Acquisition & Performance Ads Resources (2025):
| Name | Link | Description |
|---|---|---|
| Mobile Growth Stack by PhoneLaunch | https://www.mobilegrowthstack.com | One of the most influential blogs on mobile marketing, deep dives into user acquisition, analytics, and app growth. |
| Andrew Chen’s Blog | https://andrewchen.com | Essays by former Uber growth lead and a16z partner, mixing growth tactics and strategic frameworks. |
| Apptamin Blog | https://www.apptamin.com/blog/ | Focus on mobile ad creatives, video ads, and mobile advertising best practices. |
| PPC Hero | https://www.ppchero.com | Comprehensive guides and insights on PPC, Google Ads, Facebook Ads, and the paid advertising ecosystem. |
| Search Engine Land | https://searchengineland.com | Authoritative news and guides on all digital advertising, paid search, Google Ads, and optimization. |
| Incipia Blog | https://www.incipia.co/blog | Data-driven marketing analytics and UA strategies from an experienced app growth agency. |
| UA Society | https://uasociety.com | Specialized content on user acquisition challenges and solutions, especially for gaming apps. |
| Peggy Anne Salz’s MobileGroove | https://mobilegroove.com | Industry interviews and app marketing analytics for UA professionals. |
| Name | Link | Description |
|---|---|---|
| The Mobile User Acquisition Show | https://www.youtube.com/channel/UCbHv8_eNUkHu9WrTGyZ9Bsw | Podcast and video series by Shamanth Rao with actionable UA strategies and industry interviews. |
| App Masters | https://www.youtube.com/c/AppMasters | Steve P. Young’s channel about mobile growth and app marketing tactics with expert interviews. |
| Brian Dean (Backlinko) | https://www.youtube.com/c/backlinko | Renowned SEO and digital marketing expert sharing advanced growth, acquisition, and content strategies. |
| AppFollow | https://www.youtube.com/channel/UCeLrKQQXl8VubvH0sHo0psg | App store optimization and app review management tutorials and expert webinars. |
| Mobile Action YouTube Channel | https://www.youtube.com/c/MobileActionApp | Tips on app market intelligence, ASO, and mobile advertising data. |
| Name | Link | Description |
|---|---|---|
| Growth Masterminds by Singular | https://www.singular.net/blog/mobile-marketing-podcasts/ | Interviews with top UA professionals from world-class app brands and practical growth discussions. |
| Apptivate: App Marketing Explained | https://open.spotify.com/show/6oew3sYNS2b5Rm72DBp9PA | Remerge's podcast featuring leading UA experts on incrementality, creative strategy, and optimization. |
| Mobile Games Playbook by Liftoff | https://liftoff.io/resources/podcasts/ | Discusses mobile game development, monetization, and high-performance UA tactics. |
| Sub Club by RevenueCat | https://www.revenuecat.com/podcast/ | Focuses on monetization and acquisition for subscription and in-app purchase apps. |
| Name | Link | Description |
|---|---|---|
| r/PPC | https://www.reddit.com/r/PPC/ | Community of performance advertisers sharing insights, campaign data, and creative testing results. |
| r/GrowthHacking | https://www.reddit.com/r/growthhacking/ | Community for practical, experiment-driven growth strategies and sharing case studies. |
| r/marketing | https://www.reddit.com/r/marketing/ | 1.8M+ marketers discussing channel performance, ad tools, and industry changes. |
| r/SEO_Digital_Marketing | https://www.reddit.com/r/SEO_Digital_Marketing/ | Dedicated to SEO-driven UA topics, algorithm trends, and actionable workflow testing. |
| Name | Link | Description |
|---|---|---|
| Incrementality Newsletter | https://incrementality.substack.com | Deep dives on incrementality testing for paid ads and campaign effectiveness. |
| Benedict Evans’ Newsletter | https://www.ben-evans.com/newsletter | Weekly essays and links covering tech adoption, platforms, and growth topics. |