Hi, I’m Dmytro Tymoshenko.
Here I’m running a webinar for marketers from my home studio in Thailand. I know I look kind of angry in this shot, but actually it’s just me being super animated while I talk (I promise I’m not yelling at anyone—just active articulation!). 😄
I have 10 years of experience in management, with a focus on growth, marketing, and sales. Most of my work has been in B2C EdTech, especially bootcamps and online education products.
Over the years, I’ve personally hosted more than 70 live online webinars and over 200 offline events where I was selling from the stage. As a manager and consultant, I’ve helped organize or mentored more than 100 webinars for other teams.
The biggest webinar funnel I ever managed had over 60,000 registrations per month and hundreds of thousands in ad budget. I’ve worked with webinar funnels in Eastern Europe, Spain, Malaysia, South Africa, the UK, and the US.
https://youtube.com/shorts/gSIi7L_PfZA
https://youtube.com/shorts/DgX4_GR_UGM
This is the backend of one of the biggest and most expensive online events I managed — the Impulse project by SkyPro. We had tens of thousands of registrations from across the CIS, a professional film studio space (the kind usually used for movies), a full-scale production crew, and top-level hosts.
While most of my hands-on experience is with B2C EdTech products, I’ve also consulted for B2B companies, like IT outsourcing agencies. So, this guide will share my personal experience from education and consumer products, but it will also include tips that work for B2B.
Just to give you some numbers: The most successful webinar I ever ran for a cold audience had a ROAS (Return on Ad Spend) of 480% — so ad costs paid off nearly five times over. For warm audiences (client base), I once managed to hit a ROAS of 2740% (yes, more than 27x return). Of course, these are extreme numbers — I’m really just flexing with the biggest results here. In most cases, webinars bring in a ROAS of around 250% to 350%. So for every $1 spent, you get back $2.50 to $3.50.
I wrote this guide because people often ask me how to organize webinars that actually bring results. This is my way to share everything I’ve learned: no secrets, just real steps that work.
If you will read this guid and feel that you still need my help — don’t hesitate to book a meeting with me.
Intro meeting - Dmytro Tymoshenko
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This presentation includes examples in multiple languages. Most of the slides are in Ukrainian and Russian, but there are also some in English, Spanish, and even one in Bahasa.
Whenever possible, I translated the slides into English directly in PowerPoint or Google Slides and took screenshots. If I couldn’t edit the original (due to lack of source files or complex design), I left the slide in its original language and added a text translation or explanation below it.
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Some slides in this guide include old screenshots that show prices in rubles or references to the Russian market. These slides were created before Russia’s full-scale invasion of Ukraine — back when many companies in the CIS region still worked with Russia as a main market.
I considered removing them, but chose to keep them for educational purposes. They still contain useful insights and learnings, and I believe they can help you build better webinars.
I want to be clear:
I condemn Russia’s invasion of Ukraine, do not work with the Russian market, and do not recommend working with it. I hope these examples are not upsetting — they are shared purely for learning.
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One of the biggest mistakes when planning webinars is misunderstanding what kind of webinar you actually need and who you're doing it for. As a result, people try to use the wrong webinar format for the wrong audience or product type — and then they conclude that webinars “don’t work.” Let's go through this chart and explain what works where.
For advanced audiences (people with experience, buying complex products), aggressive webinars don’t work. What works great is niche events — focused on narrow, expert-level topics. These events may feature well-known speakers from the industry, cutting-edge insights, or deep dives into tricky questions. People come for the knowledge — and buy because they want to learn from experts who can give this kind of content for free. The trust comes from expertise, not emotional pressure. Your speakers must be credible, and ideally, already known in the field. This is especially true in B2B.